40 Diwali & Dhanteras WhatsApp Messages for Businesses (2026 Templates)

Diwali is the biggest shopping season in India, and WhatsApp is where your customers will be making their festive plans. In 2026, Dhanteras falls on Friday, 6 November and Diwali (Lakshmi Puja) on Sunday, 8 November, with Bhai Dooj following a few days later. That gives you roughly three weeks of runway from today to plan, test and send.

Below are 40 WhatsApp messages you can adapt — from teasers to thank-yous — plus a calendar for when to send each type. For the full campaign strategy, read our Diwali WhatsApp marketing guide.

Before you send: three quick rules

• Use approved marketing templates for anyone who hasn't messaged you in the last 24 hours. Submit them a week early — approval queues get longer around festivals. See our template guide.
• Personalise. Replace {{name}} with the customer's first name and mention what they've bought before.
• Segment. Send gold offers to past jewellery buyers, not to everyone.

Teaser messages (Oct 20–25)

1. “Hi {{name}}, something sparkling is coming this Diwali ✨ Reply YES to get early access before everyone else.”
2. “Our biggest festive sale of the year drops soon, {{name}}. Want a sneak peek? Tap below.”
3. “Diwali shopping list ready? We've got something special for you. Stay tuned 🪔”
4. “VIP alert, {{name}}! As one of our top customers, you'll get Diwali deals 24 hours early.”
5. “Psst… the festive collection is almost here. Tap ‘Notify me’ and be the first to shop.”

Sale launch messages (Oct 26–Nov 2)

1. “The Diwali sale is LIVE, {{name}}! Up to {{discount}}% off on festive favourites. Shop now 🛍️”
2. “Light up your home this Diwali — new décor and lighting collection now available with free shipping.”
3. “Your early-access link is here, {{name}}. Festive prices unlocked for the next 24 hours only.”
4. “Gift hampers starting at ₹{{price}} — perfect for family, friends and your team. Order before Nov 4 for on-time delivery.”
5. “Diwali dhamaka: Buy 2, get 1 free on all {{category}}. Valid till Nov 8.”
6. “Planning corporate gifts? Get bulk Diwali pricing and custom branding. Reply GIFT for a quote.”
7. “New festive arrivals just landed 🎉 Tap to browse the collection in our catalog.”
8. “Shopping for the whole family? Use code {{code}} for an extra ₹{{amount}} off orders above ₹{{min}}.”

Dhanteras messages (Nov 3–6)

1. “Dhanteras is on 6 November, {{name}}. Bring home prosperity with our gold and silver collection — making charges up to {{x}}% off.”
2. “Auspicious buys for Dhanteras: coins, utensils and electronics at festive prices. Visit us or order on WhatsApp.”
3. “Wishing you a prosperous Dhanteras! 🪙 Enjoy special pricing on all appliances today only.”
4. “Book your Dhanteras purchase in advance and pick it up from the store on the day — no queues.”
5. “Last chance for Dhanteras delivery! Order by {{time}} today for same-day delivery in {{city}}.”
6. “May Goddess Lakshmi bless your home with wealth and joy. Happy Dhanteras from all of us at {{business}}.”

Diwali wishes for customers (Nov 7–8)

1. “Happy Diwali, {{name}}! 🪔 May this festival of lights bring happiness, health and success to you and your family.”
2. “Thank you for being part of our journey this year. Wishing you a bright and joyful Diwali!”
3. “From our family to yours — Shubh Deepavali! Here's a small gift: {{code}} for 15% off your next order.”
4. “May your Diwali sparkle as brightly as the diyas around you. Warm wishes from team {{business}}.”
5. “Wishing you sweets, smiles and endless light this Diwali. Happy Deepavali, {{name}}!”
6. “This Diwali, we're grateful for customers like you. Have a safe and happy celebration 🎆”
7. “Shubh Labh and Happy Diwali! May the new year bring prosperity to your home and business.”

Reminders and urgency (use sparingly)

1. “Only 48 hours left in our Diwali sale, {{name}}. Your cart is waiting!”
2. “You left {{product}} in your cart. Complete your order now to get it before Diwali.”
3. “Last day for festive pricing! Prices go back up at midnight.”
4. “Final delivery cut-off: order by {{date}} to receive before Diwali.”
5. “Your Diwali coupon {{code}} expires tonight — don't miss out.”
6. “Back in stock for Diwali: {{product}}. Limited quantity available.”

Post-Diwali and Bhai Dooj (Nov 9–11)

1. “Thank you for celebrating Diwali with us, {{name}}! How did you like your purchase? Reply with a rating from 1 to 5.”
2. “Bhai Dooj gifts sorted? Express delivery available on hampers, watches and more.”
3. “Missed our Diwali sale? Here's a second chance: 10% off for the next 3 days.”
4. “Your order has been delivered 🎁 We'd love a quick review: {{link}}”
5. “Thank you for an amazing festive season! Here's what's coming next for you…”

B2B and service businesses

1. “Diwali greetings from {{business}}! Our office will be closed Nov 8–9 and reopen on Nov 10.”
2. “Wishing you and your team a prosperous Diwali. Thank you for your partnership this year.”
3. “Year-end planning? Book a free consultation this festive season and get priority onboarding.”

Make the most of festive traffic

• Automate cart recovery — festive carts are abandoned in huge numbers. See our cart recovery guide.
• Prepare quick replies and a chatbot for delivery, payment and return questions.
• Accept payments in chat with UPI on WhatsApp.
• Stagger broadcasts rather than sending to your full list at once, and watch read and block rates.

Frequently asked questions

When is Diwali in 2026?

Diwali (Lakshmi Puja) is on Sunday, 8 November 2026. Dhanteras is on Friday, 6 November 2026.

Can I send Diwali wishes to all my contacts on WhatsApp?

On the WhatsApp Business API you can message opted-in customers using an approved marketing template. Avoid messaging people who never opted in — it leads to blocks and lowers your quality rating.

When should I submit Diwali templates?

At least a week before your first send. Approval is usually quick, but festive volumes can slow reviews.

The bottom line

Plan your teaser, launch, Dhanteras and wishes messages now, get the templates approved early and segment your list. Schedule your Diwali campaigns in Splashify Pro and let them run while you focus on festive orders.