Free tool
WhatsApp Business API Pricing Calculator
- Free
- No sign-up
- Meta's 2026 India rates
Estimate your WhatsApp cost
Your monthly volume
0% = Meta's base rate. Many providers add 10-30% on top.
Estimated cost
- Marketing5,000 msgs
- ₹4,316
- Utility5,000 msgs
- ₹650
- Authentication2,000 msgs
- ₹260
- Messaging subtotal
- ₹5,226
- GST (18%)
- ₹941
Service / support replies (within the 24-hour window) are free and not counted here. This estimate covers message charges only. Your platform subscription is billed separately.
Based on Meta's 2026 India base rates: Marketing ₹0.8631 · Utility ₹0.13 · Authentication ₹0.13 · Service free. Rates are reviewed by Meta roughly every 6 months and vary by provider and volume tier. Treat this as an estimate.
Want replies automated?
See our plans and per-message rates, or try Splashify Pro free for 14 days.
How it works
How to use the calculator
Step 1: Enter your monthly volumes
Add your marketing, utility and authentication message counts for the month.
Step 2: Set your provider markup
Leave it at 0% for Meta's base rate, or slide it up to model a provider that adds a markup.
Step 3: Toggle GST and read your estimate
Turn 18% GST on or off and read your cost per month and per year, broken down by category.
How WhatsApp Business API pricing is calculated
Working out what the WhatsApp Business API will actually cost you shouldn't need a spreadsheet. Enter your monthly message volumes in the calculator above and you'll instantly see your estimated WhatsApp bill in India. Broken down by message type, with provider markup and GST included.
Your WhatsApp message cost comes down to a simple formula:
(Messages per category × Meta's rate) + provider markup + 18% GST
Three things drive the number:
- Message category. Meta charges different per-message rates for Marketing, Utility and Authentication messages. And Service replies are free within the 24-hour window.
- Provider markup. Meta's rate is the floor. Many providers add 10-30% on top, which the calculator lets you model with the markup slider.
- GST. An 18% GST applies on top in India.
For the full breakdown of Meta's rate card, categories and how billing works, see our detailed guide to WhatsApp Business API pricing in India. This page focuses on helping you estimate your own bill.
Worked examples
What a typical WhatsApp bill looks like
Small business
1,000 marketing + 3,000 utility / month
₹1,480/mo
in messaging, before your platform subscription.
Growing business
10,000 marketing + 10,000 utility + 2,000 authentication / month
₹12,000/mo
in messaging at Meta's base rates.
High volume
50,000 marketing + 50,000 utility / month
₹58,600/mo
at base rates. At a 25% markup the same volume jumps by over ₹14,600 a month.
That last example shows why the per-message rate matters far more than the plan price as you scale. A markup you barely notice at low volume becomes your biggest cost at high volume.
What's not included in the estimate
- Service replies are free. Any reply you send within the 24-hour customer service window costs nothing, so they're not counted here.
- Your platform subscription is separate. This calculator estimates Meta's message charges (plus markup and GST). Your provider's monthly plan fee is on top. See Splashify Pro's pricing for plans from ₹999/month.
How to lower your estimate
A few levers reduce your bill quickly:
- Use utility templates instead of marketing wherever a message is genuinely transactional. Utility is far cheaper.
- Lean on the free service window: reply to customers within 24 hours at no cost.
- Run Click-to-WhatsApp ads to unlock a 72-hour free messaging window.
- Choose a provider with low or no markup: at volume, this is the single biggest saving.
For more cost-cutting tactics, see our WhatsApp pricing guide.
WhatsApp pricing calculator FAQs
Still have a question?
You pay Meta per business-initiated template message, priced by category (marketing, utility, authentication), plus any provider markup and 18% GST. Service replies within the 24-hour window are free. Multiply your monthly volume per category by Meta's rate, add markup and GST, and add your platform subscription.
Yes, it is completely free to use with no sign-up. Enter your message volumes and it estimates your monthly and yearly WhatsApp cost instantly.
As of 2026, Meta's India base rates are roughly 0.8631 rupees per marketing message, around 0.13 rupees for utility and authentication messages, and free for service messages within the 24-hour window. Marketing rates rose about 10% on 1 January 2026.
Yes, you can toggle 18% GST on or off. It applies to both Meta's message charges and your provider's fees in India.
Yes. Replies to customer-initiated conversations are free within the 24-hour service window, so they are not counted in your estimate.
No. The calculator estimates Meta's message charges plus markup and GST. Your provider's monthly subscription is billed separately. Splashify Pro plans start at 999 rupees per month.
Use utility templates instead of marketing where possible, reply within the free 24-hour service window, run Click-to-WhatsApp ads for the 72-hour free window, and choose a provider with low or no markup.
Still have a question?
Estimate, then start sending
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