Instagram Business Partner
Meta Business Partner

Auto-reply to Instagram DMs — turn comments into customers.

Set keyword triggers on your reels and posts. When followers comment, Splashify auto-DMs them with a link, lead form, or product offer — all compliant with Meta’s Instagram Messaging policy.

Comment-to-DM · Unified IG + WhatsApp Inbox · Meta-Approved

3:35
5G
Splashify Pro
splashifypro
Active 2m ago
💬 Replying to a comment on your reel

💬 Auto-DM triggered: keyword 'PRICE'

Hi! Saw your comment on our reel.

Here's our pricing — limited-time 20% off available today only.

  • Starter ₹999
  • Growth ₹2,999
  • Business ₹7,999

Get 20% Off

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Overview

What makes Instagram Automation different

Instagram drives the highest-engagement DMs in social commerce — but answering each comment manually doesn't scale. Splashify Pro lets you set keyword triggers on individual reels and posts. When a follower comments the keyword, we auto-send them a private DM with your offer, link, or lead form. Inbox unifies with WhatsApp so your team handles all conversations in one place.

Keyword-triggered auto-DM for each reel or post
Multi-keyword OR matching (case-insensitive substring)
Optional public comment reply alongside the DM
Image, video, and audio attachments in DM replies
Unified inbox: Instagram + WhatsApp + RCS in one place
Meta messaging-window aware (24h free / 24h–7d HUMAN_AGENT tag / locked after 7d)

Everything you need, in one product

Per-reel rule builder

Pick a reel, set keywords, write the DM message, optionally attach media — saved automatically.

Multi-keyword triggers

Match any of multiple keywords with case-insensitive matching. Add as many as you need.

Public + private reply

Auto-DM the commenter privately and optionally post a public reply on the comment to keep engagement visible.

Media attachments

DM image/video/audio alongside text. Useful for catalog images, demo videos, or voice notes.

Unified inbox

Instagram DMs land in the same inbox as WhatsApp. Pink IG theme distinguishes channels at a glance.

Activity log

See every comment that triggered a DM, when it was sent, and the auto-reply text. Export anytime.

Why pick Splashify Pro

Comment-to-DM out of the box — no Make/Zapier middleware

Multi-keyword matching (most platforms only support one keyword per rule)

Unified Instagram + WhatsApp inbox — no app switching

Native messaging-window enforcement keeps you compliant with Meta policy

Frequently asked questions

Do I need an Instagram Business or Creator account?

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Yes. Instagram messaging requires a Business or Creator account connected to a Facebook Page. Personal accounts are not supported by the Instagram Graph API.

How fast does the auto-DM send?

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Within 1–3 seconds of Meta's webhook delivering the comment event to us. The customer experience is near-instant.

Can I run automations on stories?

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Story replies and mentions arrive in your unified inbox automatically. Story-specific keyword triggers are on our roadmap.

What if the same person comments multiple keywords?

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Each comment triggers at most one rule (the first matching one). We deduplicate so the same person doesn't receive multiple DMs for one comment.

Is there a cost per DM sent?

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Instagram messaging is currently free from Meta — there are no per-message charges. You only pay your Splashify Pro subscription.

How long does setup take?

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Most teams are live within 1–2 hours via Meta Embedded Signup. You'll need a Meta Business Account, a phone number not registered with WhatsApp, and basic business documents.

Do I need a developer?

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No — Splashify Pro's UI is no-code for most workflows. Visual flow builder, drag-and-drop chatbots, template designer, and broadcast scheduler all work without code. Developers can use the REST API for custom integrations.

What are the per-message rates?

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Indian destination numbers: ₹1.090 per Marketing conversation, ₹0.145 per Utility, ₹0.145 per Authentication. Service replies (within 24h of customer's last message) are free. Business plan gets volume pricing: ₹0.860 / ₹0.130 / ₹0.130.

Try Instagram Automation free for 14 days

No credit card. Full feature access. Setup in under 10 minutes.

Move your marketing to the fast lane

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