Splashify Pro vs Gupshup
Gupshup is a giant CPaaS for enterprises with quote-based pricing and long sales cycles. Splashify Pro delivers the same WhatsApp + Instagram + RCS capabilities with self-serve onboarding from ₹999/mo and full white-label at ₹35,000.
Why customers pick Splashify Pro
Self-serve signup in minutes — no enterprise sales cycle
Transparent INR pricing from ₹999/mo (Gupshup is custom-quote)
Full white-label reseller stack at ₹35,000 — Gupshup white-label is enterprise-only
Native Instagram automation + RCS + WhatsApp Calling included
Visual flow builder usable by marketing teams (not just developers)
Native Razorpay, Zoho, PhonePe, PayU — no custom integration needed
Pricing at a glance
Splashify Pro
Recommended- Starter1 user · basic chatbot₹999/mo
- Growth5 users · AI agents · Most Popular₹2,999/mo
- Business15 users · white-label · dedicated CSM₹7,999/mo
Gupshup
- Pay-as-you-goComplex pricing tiersPer-message rates
- ProMid-marketCustom quote
- EnterpriseLong sales cycleCustom quote
Feature-by-feature breakdown
| Feature | Splashify Pro | Gupshup |
|---|---|---|
| Starting PriceKey Diff | ₹999/mo | Custom quote |
| Self-Serve SignupKey Diff | ||
| Free Trial | 14 days, full access | Sales-led |
| WhatsApp Cloud API | ||
| Visual Flow Builder | ||
| AI Agents (built-in) | Add-on | |
| Instagram AutomationKey Diff | Limited | |
| RCS Messaging | ||
| WhatsApp CallingKey Diff | ||
| White-Label (₹35,000)Key Diff | Enterprise only | |
| Indian Payment Gateways | Razorpay, Zoho, PhonePe, PayU | Custom integration |
What Gupshup does well
- Massive enterprise customer base in India
- Multi-channel CPaaS infrastructure
- Established partnerships with telcos
Where Gupshup falls short
- Quote-based pricing — no transparency upfront
- Long sales cycles before you can start
- White-label gated behind enterprise contracts
- No self-serve trial — every prospect goes through sales
- Add-ons inflate quoted price significantly
Our honest verdict
Gupshup makes sense for huge enterprises with dedicated procurement teams. For Indian SMBs, agencies, and growing brands wanting transparent pricing + white-label — Splashify Pro is the right choice at a fraction of the cost.
Comparison data current as of April 2026. Gupshup pricing and features sourced from their public website — please verify on their site for the latest. We aim to be fair and factual; if anything is out of date, let us know.