Compare
Splashify Pro vs Gupshup
- 14-day free trial
- No credit card
- Setup help on WhatsApp
- Plans from ₹999/month + GST
At a glance
Starting Price
₹999/mo$0.001/message + WhatsApp feesSelf-Serve Signup
YesNoInstagram Automation
YesLimitedWe read Gupshup's public website in April 2026, and their prices on 28 Sep 2026. Plans and features change, so check Gupshup's site (opens in a new tab) for the latest.
Key differences
Where Splashify Pro and Gupshup differ most
Starting Price
₹999/mo
Splashify Pro$0.001/message + WhatsApp feesSelf-Serve Signup
Yes
Splashify ProNoInstagram Automation
Yes
Splashify ProLimitedWhatsApp Calling
Yes
Splashify ProNoWhite-Label (₹50,000/year)
Yes
Splashify ProEnterprise only
Inside the app
See Splashify Pro before you switch
Click through the real app before you decide. Every screenshot is Splashify Pro with sample data.
Every WhatsApp and Instagram chat in one inbox, with AI replies and a clean handover to your team.
Click a number to see what it does, or use the arrow keys.

1 of 6
Every chat in one list
WhatsApp and Instagram chats land in one shared inbox. Filter by open, unread, mine or unassigned.
Try it with your own number
14 days with every feature and no credit card. Our team helps you set up on WhatsApp.
Full comparison
Feature-by-feature breakdown
| Feature | ||
|---|---|---|
| Starting PriceKey difference | ₹999/mo | $0.001/message + WhatsApp fees |
| Self-Serve SignupKey difference | Yes | No |
| Free Trial | 14 days, full access | Sales-led |
| WhatsApp Cloud API | Yes | Yes |
| Visual Flow Builder | Yes | Yes |
| AI Agents (built-in) | Yes | Add-on |
| Instagram AutomationKey difference | Yes | Limited |
| RCS Messaging | Yes | Yes |
| WhatsApp CallingKey difference | Yes | No |
| White-Label (₹50,000/year)Key difference | Yes | Enterprise only |
| Indian Payment Gateways | Razorpay, Zoho, PhonePe, PayU | Custom integration |
Why Splashify Pro
Why customers pick Splashify Pro
Self-serve signup in minutes. No enterprise sales cycle
Simple INR plans from ₹999 a month (Gupshup bills per message in USD)
Full white-label reseller stack at ₹50,000 a year. Gupshup white-label is enterprise-only
Native Instagram automation + RCS + WhatsApp Calling included
Visual flow builder usable by marketing teams (not just developers)
Native Razorpay, Zoho, PhonePe, PayU. No custom integration needed
Pricing
Pricing at a glance
Splashify Pro
Per month, plus GST- ₹999/moGrowth
1 team member · Broadcasts, basic chatbot and conversation analytics
- ₹2,999/moAdvancedMost popular
5 team members · Instagram automation, email marketing and Voice AI
- ₹7,999/moEnterprise
15 team members · Dedicated success manager and lower conversation rates
- $0.001/messagePay as you go
Plus WhatsApp's own fees
- Custom quoteEnterprise
Contact sales
A fair view
What Gupshup does well, and where we differ
What Gupshup does well
Massive enterprise customer base in India
Multi-channel CPaaS infrastructure
Established partnerships with telcos
Where Splashify Pro differs
Per-message pricing in USD; enterprise plans by quote
Long sales cycles before you can start
White-label gated behind enterprise contracts
No self-serve trial. Every prospect goes through sales
Add-ons inflate quoted price significantly
Verdict
Our honest verdict
Gupshup makes sense for huge enterprises with dedicated procurement teams. For Indian SMBs, agencies, and growing brands wanting transparent pricing + white-label, Splashify Pro is the right choice at a fraction of the cost.
Move from Gupshup in four steps
Keep your number and your contacts. Our team helps you on WhatsApp while you switch.
Step 1: Export
Download your contacts and note your approved message templates from your current provider.
Step 2: Connect your number
Connect your WhatsApp Business number to Splashify Pro through Meta's guided signup.
Step 3: Rebuild
Import your contacts, add your templates again and set up your flows and AI replies.
Step 4: Go live
Send your first broadcast and answer every chat from one shared inbox.
Questions about moving from Gupshup
Still have a question?
Yes. Export your contacts, connect your WhatsApp Business number through Meta's guided signup, then import your contacts and add your templates again. Our team helps you on WhatsApp while you switch.
Most teams are live within 1-2 hours via Meta Embedded Signup. You'll need a Meta Business Account, a phone number not currently registered with WhatsApp, and basic business verification documents.
Each message you send is charged at Meta's rate for its category (marketing, utility or authentication) and the customer's country, plus your plan's platform fee. Service replies within 24 hours of the customer's last message are free for the first 1,000 each month. Incoming messages from customers are always free. Enterprise gets lower rates. The pricing page lists the current rate for every country.
Three plans: Growth ₹999/month (1 team member), Advanced ₹2,999/month (5 team members) and Enterprise ₹7,999/month (15 team members). All in INR, plus GST. Quarterly billing saves 5% and yearly billing saves 10%. WhatsApp message charges are billed on top of the plan, per message you send.
The verified badge is granted by Meta, not by any provider, once your business meets Meta's criteria. Verify your business on Meta first; our team can walk you through the request.
Yes. The 14-day free trial gives you full feature access and needs no payment method. Messages you send during the trial are still charged at Meta's WhatsApp rates, from a prepaid wallet you top up.
We read Gupshup's public website in April 2026. Plans and features change, so check their site before you decide. If something here is out of date, tell us on the contact page and we will fix it.
Yes. We comply with India's Digital Personal Data Protection Act (DPDP) and GDPR for EU contacts. Data subject rights (access, delete, export) are supported through our data request page.
Still have a question?
See Splashify Pro next to Gupshup. Try it free for 14 days.
- 14-day free trial
- No credit card
- Setup help on WhatsApp
We aim to be fair and factual. Gupshup details come from their public website (opens in a new tab) (April 2026). If anything is out of date, let us know.
All product names and logos are trademarks of their respective owners. Used for identification only.