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Splashify Pro vs Gupshup

Gupshup is a giant CPaaS for enterprises, with per-message pricing in USD and quote-based enterprise plans. Splashify Pro delivers the same WhatsApp + Instagram + RCS capabilities with self-serve onboarding from ₹999/mo and full white-label at ₹50,000 a year.
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  • 14-day free trial
  • No credit card
  • Setup help on WhatsApp
  • Plans from ₹999/month + GST

We read Gupshup's public website in April 2026, and their prices on 28 Sep 2026. Plans and features change, so check Gupshup's site (opens in a new tab) for the latest.

Key differences

Where Splashify Pro and Gupshup differ most

The rows that matter most when you choose. Every other row is in the full table below.
  • Starting Price

    Splashify Pro
    ₹999/mo
    Gupshup
    $0.001/message + WhatsApp fees
  • Self-Serve Signup

    Splashify Pro
    Yes
    Gupshup
    No
  • Instagram Automation

    Splashify Pro
    Yes
    Gupshup
    Limited
  • WhatsApp Calling

    Splashify Pro
    Yes
    Gupshup
    No
  • White-Label (₹50,000/year)

    Splashify Pro
    Yes
    Gupshup
    Enterprise only

Inside the app

See Splashify Pro before you switch

Click through the real app before you decide. Every screenshot is Splashify Pro with sample data.

Every WhatsApp and Instagram chat in one inbox, with AI replies and a clean handover to your team.

Click a number to see what it does, or use the arrow keys.

Team inbox with WhatsApp chats. The open chat with Priya Sharma shows AI agent replies about a blue silk kurta, the chat assigned to Riya Sen, and vip and diwali-2026 tags.

1 of 6

Every chat in one list

WhatsApp and Instagram chats land in one shared inbox. Filter by open, unread, mine or unassigned.

Try it with your own number

14 days with every feature and no credit card. Our team helps you set up on WhatsApp.

Full comparison

Feature-by-feature breakdown

Splashify Pro next to Gupshup, row by row. Gupshup details as their public website showed them in April 2026.
Splashify Pro compared with Gupshup, feature by feature
Feature
Splashify Pro
Splashify Pro
Gupshup
Gupshup
Starting PriceKey difference₹999/mo$0.001/message + WhatsApp fees
Self-Serve SignupKey differenceYesNo
Free Trial14 days, full accessSales-led
WhatsApp Cloud APIYesYes
Visual Flow BuilderYesYes
AI Agents (built-in)YesAdd-on
Instagram AutomationKey differenceYesLimited
RCS MessagingYesYes
WhatsApp CallingKey differenceYesNo
White-Label (₹50,000/year)Key differenceYesEnterprise only
Indian Payment GatewaysRazorpay, Zoho, PhonePe, PayUCustom integration

Why Splashify Pro

Why customers pick Splashify Pro

  • Self-serve signup in minutes. No enterprise sales cycle

  • Simple INR plans from ₹999 a month (Gupshup bills per message in USD)

  • Full white-label reseller stack at ₹50,000 a year. Gupshup white-label is enterprise-only

  • Native Instagram automation + RCS + WhatsApp Calling included

  • Visual flow builder usable by marketing teams (not just developers)

  • Native Razorpay, Zoho, PhonePe, PayU. No custom integration needed

Pricing

Pricing at a glance

Splashify Pro: monthly price from our live plans, plus GST. Gupshup: as listed on their public website, 28 Sep 2026.

Splashify Pro

Per month, plus GST
  • Growth

    1 team member · Broadcasts, basic chatbot and conversation analytics

    ₹999/mo
  • AdvancedMost popular

    5 team members · Instagram automation, email marketing and Voice AI

    ₹2,999/mo
  • Enterprise

    15 team members · Dedicated success manager and lower conversation rates

    ₹7,999/mo

Gupshup

As listed, 28 Sep 2026
  • Pay as you go

    Plus WhatsApp's own fees

    $0.001/message
  • Enterprise

    Contact sales

    Custom quote

A fair view

What Gupshup does well, and where we differ

Every tool fits someone. Here is where each one is the better fit.
GupshupFrom their public website, April 2026

What Gupshup does well

  • Massive enterprise customer base in India

  • Multi-channel CPaaS infrastructure

  • Established partnerships with telcos

Where Splashify Pro differs

  • Per-message pricing in USD; enterprise plans by quote

  • Long sales cycles before you can start

  • White-label gated behind enterprise contracts

  • No self-serve trial. Every prospect goes through sales

  • Add-ons inflate quoted price significantly

Verdict

Our honest verdict

Gupshup makes sense for huge enterprises with dedicated procurement teams. For Indian SMBs, agencies, and growing brands wanting transparent pricing + white-label, Splashify Pro is the right choice at a fraction of the cost.

Move from Gupshup in four steps

Keep your number and your contacts. Our team helps you on WhatsApp while you switch.

  1. Step 1: Export

    Download your contacts and note your approved message templates from your current provider.

  2. Step 2: Connect your number

    Connect your WhatsApp Business number to Splashify Pro through Meta's guided signup.

  3. Step 3: Rebuild

    Import your contacts, add your templates again and set up your flows and AI replies.

  4. Step 4: Go live

    Send your first broadcast and answer every chat from one shared inbox.

Questions about moving from Gupshup

Still have a question?

Yes. Export your contacts, connect your WhatsApp Business number through Meta's guided signup, then import your contacts and add your templates again. Our team helps you on WhatsApp while you switch.

Still have a question?

See Splashify Pro next to Gupshup. Try it free for 14 days.

  • 14-day free trial
  • No credit card
  • Setup help on WhatsApp

We aim to be fair and factual. Gupshup details come from their public website (opens in a new tab) (April 2026). If anything is out of date, let us know.

All product names and logos are trademarks of their respective owners. Used for identification only.

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