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Click to WhatsApp ads

Click to WhatsApp ads that bring sales, not just chats

Your Facebook or Instagram ad opens a WhatsApp chat. Your AI agent answers in seconds, and Splashify Pro tells Meta which chats became leads and sales, so your ads can find more buyers.
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  • Plans from $21/month, before taxes
Meta Business Partner

Splashify Pro is a Meta Business Partner.

  • 82%of businesses are seeing new customers come through ads that click to message.

  • 71%of online adults said they would like to message a business right after clicking its social media ad.

Meta's survey figures, not Splashify Pro results. Source: Meta, facebook.com/business/ads/click-to-message-ads (opens in a new tab)

The ad

What your ad looks like

A Click to WhatsApp ad is a normal Facebook or Instagram ad with one difference: the button opens WhatsApp. Use a picture, a video or a carousel. It can show in feeds, Stories and Marketplace.

  • Instagram feed ad

    Shows in the feed, between posts. The Send WhatsApp message bar sits right under the picture or video.

    Good for: Shops and online brands

  • Stories ad

    Full screen and upright, between Stories. The button sits at the bottom.

    Good for: Coaching, events and offers with a date

  • Facebook feed ad

    Shows in the Facebook feed. The grey bar under the picture carries your headline and the Send WhatsApp message button.

    Good for: Real estate, clinics and services

Demo ads, made-up brands. Make any of these, or a video or carousel ad, in Meta Ads Manager. Chats from all of them reach your Splashify Pro inbox with the ad's details on top.

See a chat from an ad in the app

After the tap

From ad tap to sale, in one chat

What your customer sees, and what Splashify Pro does at each step.

  1. Step 1: They tap your ad

    On Facebook or Instagram, the button says Send WhatsApp message. No page to load, no form to fill.

  2. Step 2: WhatsApp opens, message ready

    Your greeting shows, and their first message is already typed. One tap sends it.

  3. Step 3: Your AI agent replies

    It reads the ad they tapped and answers the question behind it, day or night. Your bot can ask what they need and tag hot leads for your team.

  4. Step 4: Meta hears about the sale

    When the chat becomes a lead or a sale, Splashify Pro tells Meta through CAPI, so your next ads find more buyers.

What your team sees in the inbox

  • An ad mark on every chat that came from an ad
  • The ad's picture, headline and a View ad button above the first message
  • The ad ID and link on the contact, ready to copy

Conversions API

Meta CAPI, in plain words

Your sale happens inside WhatsApp, where Meta's Pixel cannot see it. CAPI is how Splashify Pro tells Meta: the person who tapped your ad just became a lead, or just bought.

  • Without CAPI

    Meta only knows that a chat started. So it looks for more people who like to start chats, including people who ask the price and leave.

  • With CAPI

    Splashify Pro tells Meta which chats became leads and sales. Meta can then show your ads to more people like your buyers.

You see the same leads and purchases for each ad in Splashify Pro, with cost per lead, cost per purchase and return on ad spend.

See the ad report

What travels to Meta

  1. Ad tap

    Meta adds a click ID to the first message

  2. WhatsApp chat

    Splashify Pro saves the click ID on the chat

  3. Lead or sale

    Your rule decides when it counts

  4. Meta

    Meta learns which ads bring buyers

For ad chats we send the click ID, your WhatsApp business account ID, the event and, for a purchase, its value and currency. We never send the chat text or the customer's phone number.

You choose when a chat counts

Pick one rule for leads and one for purchases.

  • AI decides the chat is a real leadRecommended

    After at least two customer messages, our AI scores the chat out of 100, in English and other languages. Above your bar it counts as a lead; when the customer buys, as a sale, with the amount they state in the chat. Each chat counts once. Charged per chat scored.

  • A new message comes in

    Every chat that starts from an ad counts as a lead. Simple, but Meta then learns from every chat, not only buyers.

  • The chat gets a tag

    Your team adds a tag you pick in the inbox, such as Paid or Hot lead, or your system adds it through our contacts API.

  • Sent from our API

    Your store, billing tool or CRM sends the sale with its real amount. On every plan, with an API key.

Why it pays to tell Meta

  • 24% lower cost per leadfor ads that click to WhatsApp optimised for leads, compared with ads optimised for conversations.

  • 10% lower cost per purchasefor ads optimised for purchases through messaging, compared with ads optimised for conversations.

Lead and purchase goals learn from the results Meta can see. CAPI is how your WhatsApp leads and sales reach Meta.

Source: Meta, "Down-funnel optimizations for ads that click to WhatsApp". 24%: test of 116K campaigns across 43K businesses, 4 to 10 Nov 2024. 10%: week-long global study, H2 2024. whatsappbusiness.com/resources/resource-library/down-funnel-optimizations-whatsapp/ (opens in a new tab)

Start free and turn on tracking

Key features

Everything after the tap, in one app

Splashify Pro shows which ad started each chat, answers it with your AI agent, tells Meta which chats became leads and sales, and reports the cost per sale of each ad.

Ad chats in your inbox

Know which ad started every chat

Chats from ads carry an ad mark in the chat list. Inside, the ad's picture, headline and a View ad button sit above the first message, and the contact shows the ad ID it came from.
  • The ad card on top of the chat
  • Ad ID and link on the contact
  • Your team replies from the same inbox

Replies for each ad

A different first reply for each ad

Start a chatbot flow when someone taps your ads, all of them or the ad IDs you list. The AI agent reads the ad's headline and text, so its first answer is about the offer they tapped.
  • Flow trigger: a customer taps your ad
  • Your AI agent can tag hot leads and add deals to your sales pipeline
  • Send contacts and deals to HubSpot, or to any CRM by webhook

Ad reports and coach

See cost per sale, not just cost per chat

Connect your Meta ad account to see spend, chats, cost per result, leads and purchases. Each ad shows cost per lead, cost per purchase and return on ad spend. The AI ads coach sorts your ads into Losing money, Needs attention and Working, so you know what to pause.
  • Numbers synced from Meta
  • Past 7 days, past 30 days or this month
  • Meta's own recommendations in the app

Profit

How chat ads make you profit

A cheap chat is not always a cheap sale. Profit comes from three numbers: what a chat costs, how many chats buy, and how much each order is worth.

  • Ad A

    Example
    Cost per chat
    $1.50
    Chats that buy
    1 in 25
    Cost per sale
    $37.50

  • Ad B

    Example
    Cost per chat
    $3
    Chats that buy
    1 in 8
    Cost per sale
    $24

Ad B costs twice as much per chat, but each sale costs less. If you judge ads by cost per chat, you pause the wrong one. With CAPI, Meta and your reports both see the sales.

  • No landing page drop-off

    WhatsApp opens with the message typed. There is no page to load and no form to fill.

  • More chats become sales

    The AI agent answers at once, and your bot asks the qualifying questions and tags hot leads, so your team calls them first.

  • Sell again later

    Tag ad leads, then follow up with a drip campaign or a broadcast. After 24 hours WhatsApp needs an approved template, charged per message.

Try your own numbers

Example, not a promise

Change any number to see your own cost per sale. The starting numbers are an example: $50 a day for 30 days, $2 a chat, 1 in 10 chats buying at $80, and a 40% margin.

Same spend, if 1 in 8 chats buys: 93 orders, $7,440 in sales and $1,476 profit after ad spend.

Example numbers to show the maths. Your costs depend on your product, offer, audience and budget. Ad spend is paid to Meta; your Splashify Pro plan, message charges and taxes are not included.

Ad spend

$1,500

Chats

750

Orders

75

Sales

$6,000

Return on ad spend

4x

Cost per sale

$20

Profit after ad spend

$900

Ad spend is paid to Meta. Your Splashify Pro plan, message charges and taxes are not included.

Start free and track your cost per sale

Compare

Chat ad, website or lead form?

Three places to send people who tap your ad. Here is how they differ for a business that sells through conversations.
Click to WhatsApp ads compared with website ads and lead form ads
What you getClick to WhatsApp adAd to your websiteLead form ad
Nothing to load or typeYes

Message is ready

No

Page and form

Yes

Meta fills the form

A WhatsApp number that worksYesOnly if typed rightNumber from their profile
Reply right away, in the same placeYesOnly with live chatNo

You call back

Customer can ask before buyingYesOnly with live chatNo
Follow up in the same chat laterYes

Template after 24 hours

NoNo
Leads and sales reported to MetaYes

With CAPI, built in

Yes

Pixel or CAPI on your site

Leads yes, sales need CRM setup

Each route has a place. A website suits large catalogues. Lead forms suit simple sign-ups. Chat ads suit products people ask about before they buy: clothes, courses, homes, treatments.

Live in four steps

Most of it is clicks, not code.

Start free trial

  1. Step 1: Connect your WhatsApp number

    Sign up and connect your number through Meta's guided signup.

  2. Step 2: Connect your Meta ad account

    Your spend, chats, leads and purchases sync into Splashify Pro.

  3. Step 3: Turn on conversion tracking

    Pick when a chat counts as a lead and a sale. We create the Meta dataset for you.

  4. Step 4: Launch your ad

    In Meta Ads Manager, pick Leads, Sales or Engagement, then WhatsApp as the messaging destination.

Frequently asked questions

Still have a question?

Book a demoSee all FAQs

It looks like any Facebook or Instagram ad: a picture, a video or a carousel, with your text and a Send WhatsApp message button. It can show in feeds, Stories and Marketplace. A tap opens WhatsApp with your greeting and a first message ready to send, so the customer starts the chat with one tap.

Still have a question?

Book a demoSee all FAQs

Turn your next ad into WhatsApp sales. Start free for 14 days.

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  • Setup help on WhatsApp
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