Pricing
WhatsApp Business API pricing that grows with you
- 14-day free trial
- No credit card
- Setup help on WhatsApp
Plans and prices
- Prices in US dollars, before taxes.
Growth
For small teams starting on WhatsApp
Channels
- Instagram, not included
- Email, not included
$21
per month, billed monthly
- 1 team member
- 1,000 free service conversations a month
- Chat history kept for 3 months
- Messages to United States: marketing $0.0313, utility $0.0041, authentication $0.0041
What's included
- Broadcasts with advanced campaign filters
- Basic chatbot, delayed messages and custom auto-replies
- Conversation analytics and campaign reports
- Sales pipeline CRM (2 pipelines)
- Up to 3 app integrations
- Send API and message status webhooks
See what's included
What's included
- Broadcasts with advanced campaign filters
- Basic chatbot, delayed messages and custom auto-replies
- Conversation analytics and campaign reports
- Sales pipeline CRM (2 pipelines)
- Up to 3 app integrations
- Send API and message status webhooks
- Most popular
Advanced
For growing teams that want to automate
Channels
$63
per month, billed monthly
- 5 team members
- 1,000 free service conversations a month
- Chat history kept for 6 months
- Messages to United States: marketing $0.0313, utility $0.0041, authentication $0.0041
Everything in Growth, plus:
- Instagram automation
- Email marketing
- Unlimited app integrations
- Session and incoming message APIs
- Sales pipeline CRM (10 pipelines)
See what's included
Everything in Growth, plus:
- Instagram automation
- Email marketing
- Unlimited app integrations
- Session and incoming message APIs
- Sales pipeline CRM (10 pipelines)
Enterprise
For high-volume and multi-team businesses
Channels
$169
per month, billed monthly
- 15 team members
- 1,000 free service conversations a month
- Chat history kept forever
- Messages to United States: marketing $0.0250, utility $0.0034, authentication $0.0034
Everything in Advanced, plus:
- Dedicated customer success manager
- Lower rates on every conversation
- High-speed messaging
- IP restrictions
- Custom fields in detailed campaign reports
See what's included
Everything in Advanced, plus:
- Dedicated customer success manager
- Lower rates on every conversation
- High-speed messaging
- IP restrictions
- Custom fields in detailed campaign reports
Conversation charges
Since 1 July 2025 Meta charges per template message, not per conversation. The price depends on the message category and the customer's country. All incoming messages are free.
Marketing
Product or service updates, promotions and offers.
Utility
Post-purchase alerts such as transaction confirmations and payment updates.
Authentication
One-time passwords (OTPs) for account recovery and verification.
Service
Conversations the customer starts, in which you can send free-form text.
238 countries. Per message, in US dollars, before taxes.
| Country | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Afghanistan +93 | $0.1053 | $0.0136 | $0.0136 | $0.0136 |
| Aland Islands +358 | $0.0740 | $0.0205 | $0.0205 | $0.0205 |
| Albania +355 | $0.1075 | $0.0254 | $0.0254 | $0.0254 |
| Algeria +213 | $0.0281 | $0.0048 | $0.0048 | $0.0048 |
| American Samoa +1 | $0.0755 | $0.0092 | $0.0092 | $0.0092 |
| Andorra +376 | $0.0755 | $0.0092 | $0.0092 | $0.0092 |
| Angola +244 | $0.0281 | $0.0048 | $0.0048 | $0.0048 |
| Anguilla +1 | $0.0755 | $0.0092 | $0.0092 | $0.0092 |
Afghanistan +93
- Marketing
- $0.1053
- Utility
- $0.0136
- Authentication
- $0.0136
- Service
- $0.0136
Aland Islands +358
- Marketing
- $0.0740
- Utility
- $0.0205
- Authentication
- $0.0205
- Service
- $0.0205
Albania +355
- Marketing
- $0.1075
- Utility
- $0.0254
- Authentication
- $0.0254
- Service
- $0.0254
Algeria +213
- Marketing
- $0.0281
- Utility
- $0.0048
- Authentication
- $0.0048
- Service
- $0.0048
American Samoa +1
- Marketing
- $0.0755
- Utility
- $0.0092
- Authentication
- $0.0092
- Service
- $0.0092
Andorra +376
- Marketing
- $0.0755
- Utility
- $0.0092
- Authentication
- $0.0092
- Service
- $0.0092
Angola +244
- Marketing
- $0.0281
- Utility
- $0.0048
- Authentication
- $0.0048
- Service
- $0.0048
Anguilla +1
- Marketing
- $0.0755
- Utility
- $0.0092
- Authentication
- $0.0092
- Service
- $0.0092
- Prices are per message on the Growth and Advanced plans.
- Enterprise has lower prices: see its plan card or pick it in the estimator below.
- The first 1,000 service conversations each month are free; after that, service messages are charged at the rate shown.
- Message charges apply during the free trial too.
- All incoming messages are free.
Cost estimator
Estimate your monthly bill
Pick a plan, the country you message, how many contacts and the message type. The estimate adds the plan price and the WhatsApp message charges.
People on your broadcast list in a month.
Billing
Message charges
5,000 marketing messages × $0.0313 (United States)
$156.25
Advanced plan
per month, billed monthly
$63
Estimated per month
$219.25before taxes
The same messages on each plan
- Growth$177.25 a month
- Advanced$219.25 a month
- Enterprise$294 a month
Estimate for messages to the country you pick, before taxes. Message prices can change.
Compare features across plans | Growth$21 per month, billed monthly | Advanced$63 per month, billed monthly | Enterprise$169 per month, billed monthly |
|---|---|---|---|
| Monthly messages | Unlimited | Unlimited | Unlimited |
| Contacts | Unlimited | Unlimited | Unlimited |
| Broadcast messaging | Included | Included | Included |
| $0.0313 | $0.0313 | $0.0250 | |
| $0.0041 | $0.0041 | $0.0034 | |
| $0.0041 | $0.0041 | $0.0034 | |
| 1,000 a month | 1,000 a month | 1,000 a month | |
| High-speed messaging | Not included | Not included | Included |
| Basic chatbot | Included | Included | Included |
| Advanced automation | Not included | Included | Included |
| AI tools | Not included | Included | Included |
| Team members included | 1 | 5 | 15 |
| Shared inbox | Included | Included | Included |
| Team roles and permissions | Not included | Included | Included |
| Chat history | 3 months | 6 months | Forever |
| Additional users | $16/month | $16/month | $16/month |
| Sales pipeline CRM | 2 pipelines | 10 pipelines | 50 pipelines |
| Instagram automation | Not included | Included | Included |
| Email marketing | Not included | Included | Included |
| App integrations | Up to 3 | Unlimited | Unlimited |
| API access | Included | Included | Included |
| Send API and message status webhooks | Included | Included | Included |
| Session and incoming message APIs | Not included | Included | Included |
| Basic analytics | Included | Included | Included |
| Advanced analytics | Not included | Included | Included |
| Custom fields in campaign reports | Not included | Not included | Included |
| IP restrictions | Not included | Not included | Included |
| Priority support | Not included | Included | Included |
| Dedicated customer success manager | Not included | Not included | Included |
| Not included | Not included | $312/month | |
Compare features across plans
| Feature | Advanced |
|---|---|
| Monthly messages | Unlimited |
| Contacts | Unlimited |
| Broadcast messaging | Included |
| Marketing messageProduct or service updates, promotions and offers. Per message to the country picked above the plans, before taxes. | $0.0313 |
| Utility messagePost-purchase alerts such as transaction confirmations and payment updates. Per message to the country picked above the plans, before taxes. | $0.0041 |
| Authentication messageOne-time passwords for account recovery and verification. Per message to the country picked above the plans, before taxes. | $0.0041 |
| Free service conversationsConversations the customer starts. The first 1,000 each month are free; after that, service messages are charged at the rate shown. | 1,000 a month |
| High-speed messaging | Not included |
| Basic chatbot | Included |
| Advanced automation | Included |
| AI tools | Included |
| Team members included | 5 |
| Shared inbox | Included |
| Team roles and permissions | Included |
| Chat history | 6 months |
| Additional users | $16/month |
| Sales pipeline CRM | 10 pipelines |
| Instagram automation | Included |
| Email marketing | Included |
| App integrations | Unlimited |
| API access | Included |
| Send API and message status webhooks | Included |
| Session and incoming message APIs | Included |
| Basic analytics | Included |
| Advanced analytics | Included |
| Custom fields in campaign reports | Not included |
| IP restrictions | Not included |
| Priority support | Included |
| Dedicated customer success manager | Not included |
| Dedicated account managerAdd-on: premium support and a dedicated manager for your daily operations. | Not included |
Add-ons
Additional users
$16/ monthHandle messages at scale by adding team members to your account. Available on Growth, Advanced and Enterprise.
Dedicated account manager
$312/ monthPremium support and a dedicated manager for all your daily operational needs. Available on Enterprise.
Email marketing
$0.001/ emailFirst 100 emails a day freeSend email campaigns from the same app as your WhatsApp chats. Build them in a visual editor, send them from your own verified domain and pay per email from the same wallet. Email marketing is part of the Advanced and Enterprise plans.
Frequently asked questions
Still have a question?
Start with Growth if you are a small team starting on WhatsApp (1 team member). Choose Advanced when you want to automate: 5 team members, Instagram automation and email marketing. Move to Enterprise for high volume and several teams: 15 team members, a dedicated customer success manager and lower message prices. Every plan starts with a 14-day free trial.
Yes. The 14-day free trial gives you full feature access and needs no payment method. Messages you send during the trial are still charged at the message prices on this page.
On top of your plan, each message you send is charged at the rate for its category and the customer's country, shown in the conversation charges above. The charge comes from a prepaid wallet that you keep topped up. The smallest top-up is $20. Rates follow Meta and can change with prior notice.
No. Prices in US dollars, before taxes.
Yes. Quarterly billing saves 5% and yearly billing saves 10% compared with paying monthly. Use the switch at the top of the page to see the prices for each billing cycle.
Yes. Upgrade anytime from your dashboard with prorated billing. Downgrade takes effect at the next renewal cycle.
Yes. Plans renew at the end of each billing cycle unless you cancel before the renewal. You can cancel from the dashboard at any time, and the cancellation takes effect at the end of the paid cycle.
Most teams are live within 1-2 hours via Meta Embedded Signup. You'll need a Meta Business Account, a phone number not currently registered with WhatsApp, and basic business verification documents.
Yes. Export your contacts, connect your WhatsApp Business number through Meta's guided signup, then import your contacts and add your templates again. Our team helps you on WhatsApp while you switch.
The verified badge is granted by Meta, not by any provider, once your business meets Meta's criteria. Verify your business on Meta first; our team can walk you through the request.
To integrate WhatsApp with your business account, simply sign up for our app, connect your WhatsApp Business Account, and follow the step-by-step guide provided in the dashboard. The integration works directly with the WhatsApp Cloud API.
You can easily create and manage WhatsApp message templates directly within our app, without needing to visit Meta platform. Simply navigate to the templates section, create your template, and use it in your campaigns.
The app provides real-time analytics on message delivery, open rates, response times, and user engagement. You can track the performance of your WhatsApp campaigns and optimize them based on these insights.
Yes, we prioritize security and use industry-standard encryption to protect your data. All communications through the app are fully compliant with WhatsApp privacy and security policies, ensuring your business and customer data is safe.
Still have a question?
Start your 14-day free trial. Pick your plan when you are ready.
- 14-day free trial
- No credit card
- Setup help on WhatsApp